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David Gianatasio

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Pet Supplies Plus Chooses an Agency to Help It Expand Amid Fierce Competition

Young & Laramore's work will debut in spring

Pet Supplies Plus wants a bigger piece of its booming market, and it has tapped Young & Laramore for creative chores following a review. The independent shop in Indianapolis impressed the…

Ad of the Day: Teleflora Beautifully Answers the Question 'What Is Love?' for Valentine's Day

A rich bouquet of human experience

What is love?  Teleflora poses this question at the start of an affecting Valentine's Day film, created by the (aptly named) Wonderful Agency. The work treats us to a two-minute montage…

After Years of Scant Ad Support, SnackWell's and Back to Nature Pick a New Agency

GKV takes on creative and media

So far in 2016, GKV is bulking up on accounts in the healthy lifestyles category. Today, the independent agency in Baltimore said it added creative and media chores for SnackWell's and…

Ad of the Day: Peter Stormare Is Back, and as Dark as Ever, for Black Ops 3

The return of the Replacer

Attention, Black Ops fanatics. "The Replacer" is back, and once again, he's fully prepared to step into your shoes. After a three-year absence, actor Peter Stormare returns with a vengeance as…

After Its Financial Interventions Commercials, KeyBank Picks a New Agency

The Richards Group takes on creative, media, digital

Following a review, independent agency The Richards Group in Dallas has won creative, media and digital duties for KeyBank. Richards has formed a dedicated division to handle the business, and a…

Leo Burnett Worldwide Names Rich Stoddart as Agency Network's Global CEO

North American chief replaces Tom Bernardin after 11 years

In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide. Stoddart will also continue to…

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