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David Gianatasio

Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

A move in the right direction?

For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge…

Foot Locker Learns a Move From Museums, Launching In-Store Sneaker Audio Tours

When you hit the mall to shop for sneakers, wouldn't it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now…

How Ashley Madison Became So Attractive to Subscribers Again

Site reboot builds even more trust

These days, Ashley Madison doesn't have to cheat to get ahead. So says Rob Segal, who has worked hard to refocus the site's image and rescue its reputation since April, when…

Snowmen Migrate North to Colder Weather in Quirky Mockumentary About Climate Change

In the meadow, we can build a snowman … can't we? Rising temperatures resulting from climate change can put the kibosh on such seasonal fun. And more important, increasing heat threatens…

Ad of the Day: How Would You Feel If Your 13-Year-Old Daughter Married a 30-Year-Old Man?

Danish PSA fights underage marriage in Mali

Lucas Alexander is lucky he didn't get punched in the nose by one or more of the fathers he met while filming this provocative public-service campaign for Danish nonprofit BØRNEfonden…

The Salvation Army's Clever Facebook 360 Photos Show Poverty Lurking Just Out of View

Grey's holiday appeal for the Salvation Army in Canada makes impressive use of Facebook 360 photos to give users a more rounded view of poverty.  At first glance, posts resemble typical…

Ad of the Day: Homebuyers Start Turning Into Their Parents in Progressive's New Ads

Look who's grown up

Some serious Mommy and Daddy issues are amusingly on display in Arnold Worldwide's latest campaign for Progressive insurance. Homebuyers assume the most annoying traits of their parents in the ads, based…

Blake Griffin and DeAndre Jordan Can't Stay Mad at Each Other for Long in Funny Ad for Google Duo

Can BFFs Blake Griffin and DeAndre Jordan, the terrific twosome of the Los Angeles Clippers, stay angry at each for long?  We learn the answer in 72andSunny's brief bro-mantic comedy below,…

Ad of the Day: Dollar Beard Club Casts a Slew of Shaggy Celebs in Latest Campaign

Richard Sherman and more

Grooming its brand for a broader audience, Dollar Beard Club drops a commercial today that's thick with hirsute celebrity endorsers. Seattle Seahawks star Richard Sherman is the most famous of these…

A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

My kingdom for a console! A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking…

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