David Gianatasio | Adweek
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David Gianatasio
Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV Grey's odd new ads

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too…

April 15, 2014, 8:34 AM EDT

Here's What Happens When You Ask Netflix to Go to Prom With You Teen's tweet leads to a memorable, movie-fueled night

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company…

April 10, 2014, 9:27 AM EDT

Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream Haunted by a sound effect

Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who…

March 13, 2014, 8:38 AM EDT

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Breaking Bad Thanks Cast and Crew in Simple, Great Ad for the Series Finale Driving off into the sunset

Two shows left, bitches! AMC's Breaking Bad airs its last episode on Sept. 29, and the network whipped up this print ad promoting the series finale to thank the cast and…

September 17, 2013, 8:57 AM EDT

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

September 12, 2013, 10:39 AM EDT

Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey NFL Sunday Ticket guys rule

DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike…

September 9, 2013, 9:53 AM EDT

Finally, a Cable Company That's Honest About How Much It Hates You And it's a lot

"Fuck you. You'll take what we give you." That's easily the line of the year from any parody ad so far, and it comes around the 18-second mark of "The…

April 3, 2013, 9:10 AM EDT

Zombies Swarm Around Infected Hashtag in Clever Campaign for Walking Dead When undead followers attack

Whenever I write about zombies, I tend to bury the lead. That's a grave mistake. Anyway, here's a case study about how the Darewin Agency used social media to make…

March 5, 2013, 9:11 AM EST

Weather Channel Soaks People at Bus Shelters in Real Dick Move New app, though, keeps you from getting wet

Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers…

February 28, 2013, 10:31 AM EST

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