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David Gianatasio

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other

Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All

Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

'Better Call Saul' Billboard in Albuquerque Really Turns Back the Clock

Breaking Bad fans, this time you'd better call James! Those dying for a taste of AMC's Breaking Bad spinoff series, Better Call Saul, got a nice little present this week, as…

Mad Men Stars Pose for Vintage-Style Product Ads in 'For Your Consideration' Campaign

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling…

Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too…

Here's What Happens When You Ask Netflix to Go to Prom With You

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company…

Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream

Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who…

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations

Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

Breaking Bad Thanks Cast and Crew in Simple, Great Ad for the Series Finale

Two shows left, bitches! AMC's Breaking Bad airs its last episode on Sept. 29, and the network whipped up this print ad promoting the series finale to thank the cast and…

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