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David Gianatasio
Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

January 25, 2015, 10:00 PM EST

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

January 25, 2015, 10:00 PM EST

'Better Call Saul' Billboard in Albuquerque Really Turns Back the Clock Meet James M. McGill, attorney at law

Breaking Bad fans, this time you'd better call James! Those dying for a taste of AMC's Breaking Bad spinoff series, Better Call Saul, got a nice little present this week, as…

July 24, 2014, 8:26 AM EDT

Mad Men Stars Pose for Vintage-Style Product Ads in 'For Your Consideration' Campaign First time asking for votes

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling…

May 19, 2014, 10:29 AM EDT

Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV Grey's odd new ads

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too…

April 15, 2014, 8:34 AM EDT

Here's What Happens When You Ask Netflix to Go to Prom With You Teen's tweet leads to a memorable, movie-fueled night

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company…

April 10, 2014, 9:27 AM EDT

Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream Haunted by a sound effect

Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who…

March 13, 2014, 8:38 AM EDT

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Breaking Bad Thanks Cast and Crew in Simple, Great Ad for the Series Finale Driving off into the sunset

Two shows left, bitches! AMC's Breaking Bad airs its last episode on Sept. 29, and the network whipped up this print ad promoting the series finale to thank the cast and…

September 17, 2013, 8:57 AM EDT

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