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Catharine P. Taylor

MSN Summit Spotlights Company's Ad-Revenue Push

Microsoft's MSN held its fourth annual Strategic Account Summit last week—a meeting of key advertisers and agencies—and spent much of the two-day conference demonstrating the level of commitment it has…

The World According to Ed

Walking into Grey Global Group's Manhattan offices is like entering a time capsule. Grey has been housed in the same indistinguishable black-glass skyscraper on Third Avenue since the mid-1960s. In…

AOL Parcels Out Two Assignments

NEW YORK As AOL Time Warner's AOL division continues hearing pitches for its branding account, the Dulles, Va.-based online unit has awarded two ongoing product assignments to BBDO and Crispin…

Independent Agency of the Year: Avenue A

As Adweek IQ compiled this year's list of the top interactive agencies, one thing that stood out is that those agencies that managed to last through 2001 were still around…

AOL to Run Super Bowl Ads

NEW YORK America Online, which has been struggling to regain its buzz, has made a last minute end-run into the Super Bowl, in a unique promotion to push its fledgling…

AOL Plays Catch-up on Web Ads

Bob Sherman knows the challenge before him all too well. During a recent conversation with a senior agency executive, the president of interactive marketing for America Online says he was…

AOL Plays Catch-up on Web Ads

NEW YORK -- Bob Sherman knows the challenge before him all too well. During a recent conversation with a senior agency executive, the president of interactive marketing for America Online…

Getting Personal

When you take into account all of the online ads blasted at casual Web surfers every day, it's fairly easy to assume that Internet advertising has, to some degree, turned…

Web disconnect

Scanning the headlines trying to figure out what is happening with Internet growth—or the medium's lack thereof—has never been so confusing. To take just one example, the page-one travails of…

Ad Execs Preparing for Miller's Time at AOL

NEW YORK -- To agency executives, Jonathan Miller, named chairman/CEO of America Online last week, is something of a mystery. While he has e-commerce experience, Miller, 45, is a virtual…

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