Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Sadly, it looks like the Michelin Man has fallen prey to body-image issues and will soon reveal his slimmed-down body to audiences throughout the world. A story in Scotland’s Daily Record quotes Michelin’s U.K. marketing director on the topic of the new, thinner Michelin Man: “We’ve slimmed him down because it shows the evolution of people and is a way of keeping up with changes in society.” In addition to the usual marketing-director bombast, doesn’t that quote contain a bit of wishful thinking? Is

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in