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Catharine P. Taylor

What Really Mattered in 2003

Some developments will resonate for years. Others may be forgotten by spring.Find a comfy chair, pour some coffee, flip through back issues of the magazine, ask colleagues what they think…

Media All-Stars 2003: Interactive - Jeff Lanctot

A quick study, he has a clear perspective on what both sides of the table need.Not too long after Jeff Lanctot joined online media specialist Avenue A in 1999, one…

Integration Tops Tech As Hot Topic in Detroit

Integrated marketing and technology's role in the media mix were the themes at the fourth annual Digital Drive confab last week. Last year, individual technologies like wireless communications were all…

Interactive Quarterly: Price of Admission

Content providers are offering users everything from concerts to games online. But who's buying it?On a recent summer weeknight in Manhattan's East Village, a posse of burly 18-wheelers, housing satellite…

Mother's U.S. Hopes Rest With Swedes

Mother's new prodigal sons will soon find out if it's a good time to open an ad agency in New York. After contemplating the U.S. market for several years, the…

Yahoo!'s Overture Buy Makes Deep Impression

The echoes of Yahoo!'s decision last week to buy paid-search powerhouse Overture will be heard throughout the online ad industry for years to come.One of the key ripple effects will…

Yahoo! Acquires Overture

NEW YORK Yahoo! said it plans to acquire Overture, one of the leading companies in the growing search advertising category. The deal is valued at $1.63 billion and is expected…

Are Holding Companies Obsolete?

The original model is largely dead. A new one may rest on integrationIt took David Bell less than a month to realize that his new job as CEO of Interpublic…

3 Shops Pitch AOL $100 Mil. Assignment

NEW YORK America Online is opening up its ad account again to agencies, and the assignment is worth about $100 million, sources said. Omnicom siblings BBDO and DDB, both New…

Beyond the Banner: Online ads have come a long way since the birth of the Web

Online ads have come a long way since the birth of the WebA Snickers bar lands on top of a news story, then suddenly a saw appears from underneath the…

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