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Beth Heitzma
Ohio Thinks Globally, But Taps Local Backer Office

DUBLIN, OHIO - Looking to promote the state globally, the Ohio Department of Development last week hired BSB/Leff & Squicciarini Advertising and Public Relations here to handle the $4.4 million…

December 13, 1993, 12:00 AM EST

Ameritech Fills Its Lineup With DDB Needham Assignment

CHICAGO - With DDB Needham Chicago's win last week of Ameritech's small -business services division, the telecommunications giant appears to have stabilized its agency roster for the time being.The win,…

November 22, 1993, 12:00 AM EST

Wisconsin Milk Marketing Board and FCB Developing Branding Program for State's Cheese

MADISON, WIS. - The Wisconsin Milk Marketing Board is in the early stages of developing an ambitious branding program aimed at distinguishing major marketers' Wisconsin-produced cheese from cheeses produced elsewhere.Longtime…

November 22, 1993, 12:00 AM EST

Visions of Sugarplums: Musicland Dreams of a Top-Flight Agency For a Modest Holiday Creative Assignment

MINNEAPOLIS - Judging by the agencies invited to pitch a creative assignment from Musicland Corp. here, one would guess the billings must be substantial or that the entire ad account…

November 15, 1993, 12:00 AM EST


MELANIE ALBERT director of advertising, Riders Apparel Co.Client: Lee Apparel Co.Agency: Fallon McElligott'93 Estimated Billings: $10 millionIncrease over '92: 100%Client Since: July 1992Major Achievements: split brand equity into two separate…

November 8, 1993, 12:00 AM EST


Ameritech's quest to link with new advertising partners has extended to include a review for its small business services division, worth an estimated $20 million, now handled by Lintas:Campbell-Ewald's offices…

November 1, 1993, 12:00 AM EST

Minn. Blue Cross Backs Reforms

MINNEAPOLIS - Blue Cross/Blue Shield of Minnesota launched an aggressive two-pronged advertising campaign last week that separates the company from many of its insurance company bretheren: It supports healthcare reform.In…

October 25, 1993, 12:00 AM EDT

Twin Cities Media Refusal of Mayoral Ads Called 'Ugly Precedent' for the Future

MINNEAPOLIS/St. PAUL - Six radio stations and one TV station here have refused to run advertising for mayoral candidates in races here, testing the public-interest statutes and raising protests from…

October 18, 1993, 12:00 AM EDT

New Brands, New Company: Minnetonka May Seek Agency

EDEN PRAIRIE, MINN. - With a long-term licensing agreement for two Colgate-Palmolive toiletries brands in hand, Minnetonka Brands Inc. based here officially went into business this month and already is…

September 27, 1993, 12:00 AM EDT

Fallon Gets Integrated Marketing Religion

MINNEAPOLIS - Pat Fallon, who for many years scoffed at other agencies' integrated marketing divisions, has become a convert.Fallon McElligott last week added its second president this year, naming former…

September 27, 1993, 12:00 AM EDT