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Beth Heitzma

Ohio Thinks Globally, But Taps Local Backer Office

DUBLIN, OHIO - Looking to promote the state globally, the Ohio Department of Development last week hired BSB/Leff & Squicciarini Advertising and Public Relations here to handle the $4.4 million…

Ameritech Fills Its Lineup With DDB Needham Assignment

CHICAGO - With DDB Needham Chicago's win last week of Ameritech's small -business services division, the telecommunications giant appears to have stabilized its agency roster for the time being.The win,…

Wisconsin Milk Marketing Board and FCB Developing Branding Program for State's Cheese

MADISON, WIS. - The Wisconsin Milk Marketing Board is in the early stages of developing an ambitious branding program aimed at distinguishing major marketers' Wisconsin-produced cheese from cheeses produced elsewhere.Longtime…

Visions of Sugarplums: Musicland Dreams of a Top-Flight Agency For a Modest Holiday Creative Assignment

MINNEAPOLIS - Judging by the agencies invited to pitch a creative assignment from Musicland Corp. here, one would guess the billings must be substantial or that the entire ad account…

MELANIE ALBERT

MELANIE ALBERT director of advertising, Riders Apparel Co.Client: Lee Apparel Co.Agency: Fallon McElligott'93 Estimated Billings: $10 millionIncrease over '92: 100%Client Since: July 1992Major Achievements: split brand equity into two separate…

AMERITECH REVIEWS SMALL-BIZ ACCOUNT

Ameritech's quest to link with new advertising partners has extended to include a review for its small business services division, worth an estimated $20 million, now handled by Lintas:Campbell-Ewald's offices…

Minn. Blue Cross Backs Reforms

MINNEAPOLIS - Blue Cross/Blue Shield of Minnesota launched an aggressive two-pronged advertising campaign last week that separates the company from many of its insurance company bretheren: It supports healthcare reform.In…

Twin Cities Media Refusal of Mayoral Ads Called 'Ugly Precedent' for the Future

MINNEAPOLIS/St. PAUL - Six radio stations and one TV station here have refused to run advertising for mayoral candidates in races here, testing the public-interest statutes and raising protests from…

New Brands, New Company: Minnetonka May Seek Agency

EDEN PRAIRIE, MINN. - With a long-term licensing agreement for two Colgate-Palmolive toiletries brands in hand, Minnetonka Brands Inc. based here officially went into business this month and already is…

Fallon Gets Integrated Marketing Religion

MINNEAPOLIS - Pat Fallon, who for many years scoffed at other agencies' integrated marketing divisions, has become a convert.Fallon McElligott last week added its second president this year, naming former…

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