Minn. Blue Cross Backs Reforms

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MINNEAPOLIS – Blue Cross/Blue Shield of Minnesota launched an aggressive two-pronged advertising campaign last week that separates the company from many of its insurance company bretheren: It supports healthcare reform.
In response to a progressive healthcare marketplace, BCBSM has reformulated itself to work within the managed care framework that’s emerged in Minnesota.
‘We really think of ourselves as a health plan and not as an insurance company,’ said Chris Causey, BCBSM marketing communications/advertising.

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