Fallon Gets Integrated Marketing Religion

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MINNEAPOLIS – Pat Fallon, who for many years scoffed at other agencies’ integrated marketing divisions, has become a convert.
Fallon McElligott last week added its second president this year, naming former Earle Palmer Brown/Bethesda, Md. president Mark Goldstein to the new post of FM president/integrated marketing. Acknowledging a past skepticism about integrated marketing as practiced elsewhere, Fallon said one reason for his agency to organize such an operation was the frustration it has had relying on specialized agencies to implement its ideas in other marketing disciplines.

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