Visions of Sugarplums: Musicland Dreams of a Top-Flight Agency For a Modest Holiday Creative Assignment

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MINNEAPOLIS – Judging by the agencies invited to pitch a creative assignment from Musicland Corp. here, one would guess the billings must be substantial or that the entire ad account is up for review. Not so.
Musicland, which has little to spend and carries an in-house agency to create 95% of the company’s advertising in newspapers, appears to have higher hopes than billings.
The retailer has opened for review a broadcast creative-only assignment for its Musicland and Sam Goody audio/video stores in the U.S.

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