McDonald's Goes Back in Time to Salute 50 Groovy Years of the Big Mac

I had my first Big Mac circa 1982, when the sandwich was just a sprightly teenager. Now, the iconic McDonald’s menu item is turning 50, and celebrating in the U.K. with a stylish spot from Leo Burnett London that goes back to the ’70s and includes lots of fun décor and packaging shots from McDonald’s through the years.

The shot of the styrofoam Big Mac packaging at the 0:25 mark of the 60-second spot certainly brought back some memories. And there are lots of other fun historical glimpses, from the “McDonald’s introduces Big Mac” billboard (the marketer did run such ads, though in magazines they had a second line, “A meal disguised as a sandwich”) to the in-store menu board of the ’80s.