Denny's CMO Explains the Strategy Behind One of the Most Popular Brand Tweets of All Time

To John Dillon, good content reflects good conversations at a booth

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this week’s.

The restaurant chain posted a tweet Wednesday that rapidly eclipsed all of its previous posts in engagement and is now officially one of the most shared and liked items in the history of branded content on Twitter. With 85,000 retweets and more than 116,000 likes, the tweet—which used a recently popular “zoom in” scavenger hunt meme—has surpassed the engagement seen by Arby’s iconic “Hey

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in