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Arby’s Slayed the Grammys With This Tweet About Pharrell Williams’ Hat

Chain cooks up a chart-topper

By David Griner

January 27, 2014

If there was one big winner at last night's Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby's scoring the tweet of the night.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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