This 4-Minute Ad for an All-Natural Deodorant Is About as Different as the Product Itself

Chamber.Media goes to work for PiperWai

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Let’s talk personal hygiene. But to make a delicate subject slightly less awkward, how about we toss in some silly choreography, Oprah-style product giveaways and hippie satirist JP Sears?

For its first advertising, all-natural deodorant brand PiperWai launched a four-minute digital short Thursday that crams in as many dance moves and yoga poses as ingredient references. It also compares drug-store competitors to toxic friends that you should dump immediately. You don’t want cancer, do you?

The video, from the viral mavens at Chamber.Media,

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