Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery.
The agency worked with Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, on a video entitled “Unboxing: The Real Price of Sneakers.”
Designed to resemble the type of “unboxing” videos which have become popular with sneaker enthusiasts, the video begins with Slade opening what he claims is a mystery box.
Inside is a handmade leather box reading “Handmade” but sliding out to read “Slavemade.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in