Sweden Just Listed Itself on Airbnb in Its Latest Inspired Tourism Stunt

Campaign invites all to sample the 'freedom to roam'

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At nearly 173,000 square miles, the country of Sweden is a little bit bigger than your average apartment or mountain house.

But true innovation knows no physical or virtual boundaries, and the official tourism group Visit Sweden proved that point this week by listing the entirety of Scandinavia’s largest country on Airbnb.

Curious globe-trotters with a penchant for fresh air can explore everything from the Smygehuk Headland at Sweden’s southern tip to the northernmost monuments of Three-Country Cairn, where Sweden meets its Norwegian and Finnish neighbors.

This brilliant campaign by Forsman & Bodenfors, the formerly independent Gothenburg agency behind Volvo’s “Epic Split” campaign that was acquired

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