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Mattress Firm, America’s largest specialty mattress retailer, has named Publicis Groupe’s Spark Foundry as its U.S. media agency of record after a review.
This news marks the second recent agency change for the company. In May, it announced that Droga5 would be its new creative partner and launched a new campaign called “Technology to Power Off” that mocked recent trends in smartphone ads. Apple co-founder Steve Wozniak also served as the brand’s celebrity spokesperson for the rollout.
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