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Today, MillerCoors confirmed earlier reports regarding the status of its Miller Lite business after finalizing its relationship with the brand’s new digital and social media agency of record, DDB Chicago.
It marks a major coup for Omnicom, which had already been working on Miller Lite by way of its agency 180LA.
“As of this week, Miller Lite is moving their digital creative work from Digitas to DDB Chicago,” wrote a company spokesperson. “MillerCoors will continue to work with Digitas on the technical side of the business as they provide maintenance and digital production for MillerCoors’ websites and platforms.”
Last week, representatives countered widespread rumors about the business by
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