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Three months after stunning the ad industry by winning American Express’ global brand business away from Ogilvy & Mather after 50 years, mcgarrybowen has hired creative veteran Michael Raso to lead the account.
Raso started at mcgarrybowen New York this week in the role of global executive creative director.
“I am thrilled to welcome Michael to the mcgarrybowen family,” said chairman Gordon Bowen. “His innate taste, talent, global experience, leadership skills and his downright passion for American Express is genuinely inspiring.”
Raso himself praised the client, adding, “As a member since 1997, I’ve always been a fan of American Express.
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