Independent L.A. Agency Mistress Names New Executive Director of Integrated Brand Management

Victoria 'Tor' Edwards formerly served as group branding director

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Los Angeles full-service independent agency Mistress promoted Victoria “Tor” Edwards to executive director of integrated brand management.

In the role, Edwards will be tasked with overseeing departments including brand and project management, social and resources, across clients such as Qdoba, American Apparel, Amazon, Brown-Forman, ASICS, AT&T, Pearson, Campbell Fresh, IMAX, AT&T, Los Angeles Tourism, Univision, Netflix and World Surf League.

Edwards previously served as group brand director. She originally joined the agency as a brand director in 2014, following five years with Clemenger BBDO in Sydney as an account executive, account manager and senior account manager.

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