Endeavor’s cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval.
Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued that deal at around $175 million at the time. Since then, 160over90 appears to have grown from around 150 to 180 employees.
“160over90 is unique in its commitment to sustainable brand storytelling, helping emerging and established brands and organizations connect with their constituents in compelling ways that stand out,” Endeavor Global Marketing executive vice president Ed Horne said in a statement. “This team’s expertise and understanding of the unique challenges and opportunities inherent in building brands for the long term will further strengthen our collective ability to deliver strategic narratives that place brands at the center of culture.”
After the acquisition, 160over90’s employees will join Endeavor Global Marketing’s team, under the leadership of CEO John Campanella, who in turn will report to Horne. 160over90 founding partners Shannon Price Slusher and Darryl Cilli will remain directly involved with the agency and its clients.
160over90 was founded in 2001 and has offices in Newport Beach, Calif., Columbus, Ohio and Gainesville, Fla., in addition to its Philadelphia headquarters. Over the years, the agency has worked with clients including Nike, Under Armour, the Philadelphia Eagles, the Washington Nationals, the Miami Dolphins, Ferrari North America, Mercedes-Benz, UCLA, the University of Florida and the Atlantic 10 Conference.