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Tech conglomerate Cisco has chosen DWA or David Wood and Associates Media to handle its media planning and buying business after a competitive review.
The independent agency, which specializes in serving tech companies, will focus on promoting Cisco’s Enterprise B2B services to business clients around the world.
“It is my pleasure to announce that DWA will be Cisco’s new global paid media agency partner,” said Jitka Petrickova, the company’s senior director of global media. “DWA was selected for its deep experience in the b-to-b space and their ability to navigate the digital ecosystem to best leverage mar-tech and ad-tech solutions across all digital channels.
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