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Today the TBWA network announced a change in global leadership atop TBWA\Media Arts Lab, the agency charged with advertising Apple around the world.
Erica Hoholick, who has served as global president of the agency for approximately three and a half years, will be leaving to fill another, unspecified role within the larger TBWA family. She’ll be succeeded by Katrien De Bauw, who has served as managing director of the Media Arts Lab’s London office since TBWA hired her away from Saatchi & Saatchi one year ago.
It is not clear at this time what effect the change will have on Apple, which restructured
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