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Most ad trade stories about Accenture concern the international consultancy’s efforts to compete with “traditional” agencies by acquiring creative shops and offering more strategic services to clients.
Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries and continents.
“Making meaningful connections demands responsiveness—offering the right information and insights when, where and how people want it,” said chief marketing and communications officer Roxanne Taylor in a statement.
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