A Year Later, W+K Remembers David Bowie With Stunning Data-Driven Breakdown of 'Space Oddity'

London shop's first window display of 2017

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The great thing about an artist as prolific as David Bowie is that his work will continue to spawn new creations. He left us with a constellation of intersecting worlds we can live in and reinterpret for generations to come. 

Naturally, and perhaps because advertising also owes him a debt, creative people will want to do a lot of this spawning themselves.

For its first window display of 2017, Wieden + Kennedy London created "Space Oddity—a visual deconstruction," a data-driven tribute to Bowie's work marking the one-year anniversary of his death.

Conceived by designer Valentina D'Efilippo and researcher Miriam Quick, the resulting "Oddityviz" project takes musical data from the 1969 track "Space Oddity" and visualizes it in a set of 10 engraved records, paired with prints and projections that draw from the song's broken interstellar world.

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