Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't

Hidden-camera stunt aims to 'make them visible'

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Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on the street?

New York City Rescue Mission teamed with agency Silver + Partner for a hidden-camera stunt that filmed people as they walked past loved ones dressed to look homeless. Later, the passersby were shown video footage of themselves walking past their relatives without a second glance. 

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