Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad | Adweek Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad | Adweek
Advertisement

Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad It's a great feeling to be Brianless

A woman's love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam's latest ad for Booking.com.

The man doesn't fare so well in the comparison, though to be fair, neither does the woman. She is "Brianless" because Brian apparently doesn't enjoy seafood, the ocean or horseback riding. (How could someone be such a curmudgeon?) And she sure takes advantage of his absence, letting loose with cartoony antics that echo other spots from the high-energy campaign. (Is it just a coincidence that "Brianless" is an anagram of "brainless?")

While the spot is mostly harmless, the kernel of the idea—that a woman could possibly (gasp) enjoy a vacation without her boyfriend—falls solidly in the patronizing camp.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS