Virgin America and Delta Take In-Flight Safety Videos to Crazy New Heights | Adweek Virgin America and Delta Take In-Flight Safety Videos to Crazy New Heights | Adweek
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Virgin America and Delta Take In-Flight Safety Videos to Crazy New Heights Two videos you might actually watch

Well, it's official. The in-flight safety video is now definitely the best part of flying. In fact, two new safety clips released this week, from Virgin America and Delta, are practically worthy of in-flight applause.

True to its brand, Virgin America goes way over the top with its ultra-hip song-and-dance number about the merits of oxygen masks and powering off electronic devices. There's a "robot rap," a gyrating nun and countless back-breaking dance moves, all filmed by Step Up 2: The Streets director Jon M. Chu (who also did this recent Microsoft Surface ad) and choreographed by frequent Chu collaborators Jamal Sims and Christopher Scott.

Delta's video, from Wieden + Kennedy in New York, is a bit staid by comparison, but it's still good for quite a few chuckles. The airline continues its series of odd cameos with a holiday-themed clip featuring Santa, Scrooge, the Nutcracker and … Alex Trebek, for some reason. Sadly, the video informs us that the sexy leg lamp from A Christmas Story is not, in fact, an approved portable electronic device.

CREDITS
Client: Delta
Spot: "Pay Attention": In-Flight Holiday Safety Video

Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone/Ian Reichenthal
Creative Directors: Sean McLaughlin + John Parker
Copywriter: Greg Rutter
Art Director: Alan Buchanan 
Head of Content Production: Lora Schulson
Producer: Cheryl Warbrook
Account Team: Nathan Stewart + Dipal Shah + Jasmina Almeda
Director of Business Affairs: Sara Jagielski + Quentin Perry

Production Company: Arts & Sciences
Director: Matt Aselton / Azazel Jacobs
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Zoe Odlum / Dina Oberly
Director of Photography: Corey Walter

Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Post Producer: Evan Meeker
Editorial Assistant: Nick Divers

VFX Company: MPC
VFX Lead Flame: Marcus Wood
VFX Compositors: Marcus Wood
Producer: Philip Whalley

Telecine Company: Company 3
Colorist: Tim Masick

Mix Company: Mackenzie Cutler
Sound Designer: Sam Shaffer

 

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