Toyota asks for help deciding plural of Prius
Toyota is trying to make Prius into a family of vehicles, not just the top-selling hybrid. At the North American International Auto Show this week, the Japanese automaker unveiled two new Prius derivatives—a smaller version and a slightly larger version. There is also a plug-in version of the Prius coming. And there is talk of a Prius-branded van, too. The problem, though—or the opportunity—is what to call more than one Prius. Priuses? Prii?
It reminds us of an episode of Taxi in which the cast was watching a cable feed of a Delaware state legislature debate about whether to be called Delawarians or Delawarites. (Or, quick, what is the proper name for a flock of crows? Answer: a murder of crows.) Toyota's Lexus division has the same problem. Lexuses or Lexi? Ford CEO Alan Mulally has never sorted out the plural of Taurus. Tauruses or Tauri?
In the video below, Toyota says the plural of Prius might be Prii, Priuses, Prium, Prien or just plain Prius. But they want your vote. You can head over to the Prius Web site and choose your favorite. Voting ends on Feb. 20. As of this posting, the early leader is Prii.
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- It’s Official: Deborah Turness Named President of NBC News
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Young Tumblr Marketers Have Strong Advice for Yahoo
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- TripAdvisor Hires Shops for Its First Offline Campaign
- Ad of the Day: Coca-Cola
- The New York Times Reinvents the Boring Banner Ad
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Obscure Direct Response Brands Dominate Facebook Chatter
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Shopper Marketing Is Going Mainstream
- Online Video Ads Have Higher Impact Than TV Ads
- Can the Empire State Building Brand Its View?
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







