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Here's an idea that could make outdoor advertising not only more attention-grabbing but also more shareable.
Given how many awards show judges were mesmerized by Honda's mind-bending "Illusions" ad from mcgarrybowen (which won gold at Cannes and the public choice award in The One Show's Automobile Advertising of the Year), agencies might want to look into the real-world optical awesomeness of reverse perspective.
As you can see in the videos below from British artist Brian Weavers and "reverspective" innovator Patrick Hughes, the painters create 3-D images that seem to shift before your eyes as you look at them from different angles.
While out-of-home marketers have been using 3-D tricks for years, this approach takes it a big step further.
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