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There's a 'Marshmallows Only' Version of Lucky Charms, and Biz Markie Wrote a Song About It Or at least wrote new lyrics to 'Just a Friend'

If you were wondering what Biz Markie is up to these days, here's your answer.

The brilliantly out-of-tune rapper and Yo Gabba Gabba beat-boxer is putting his chops to work promoting Lucky Charms—namely, by singing a branded parody of his 1989 hit "Just a Friend" (based on Freddie Scott's 1968 "You Got What I Need") to promote a new sweepstakes campaign that gives participants a chance to win one of 10 boxes of all-marshmallow cereal.

This apparently LSD-induced video was created by General Mills agency Saatchi & Saatchi New York. While admittedly (and predictably) grating, the minute-and-a-half cut gets hilariously self-deprecating about halfway through, so it's worth waiting out the bombardment of hearts and stars and rainbows for Markie's meta payoff.

(If you can't stand to hear the classic track mangled at length in service of breakfast cereal, there's also a 15-second version, which you can watch below).

As for how to get your hands on a box of the treats, just snap a selfie of yourself holding an imaginary box of Lucky Charms Marshmallow Only—which you've probably been doing anyways—and post it to Twitter or Instagram between today and Oct. 18, with the hashtag #Lucky10Sweepstakes. 

CREDITS

Agency : Saatchi & Saatchi New York


Chief Creative Officer: Jay Benjamin

Associate Creative Director: Justin Roth

Associate Creative Director: Adam Kline

Art Director: Christian Chico

Copywriter: Robbie Izar

Art Director: Aksana Berdnikova

Junior Copywriter: Justine Berger

Animator/Editor: Tereus Poveda

Designer: Juan Saucedo

Producer: Radu Olievschi

Producer: Lucy Adams

Business Manager: Christina Mattson

Planning Director : Amber Hahn

Senior Planner: Lauren Curtis

Junior Planner: Annie Kleinbaum

Digital Strategist: Sophie Trinder

Social Strategist: Sebastian Ade

Worldwide Managing Director: Mark Sherwood

Group Account Director: Emily Wilcox

Account Director: David Barone

Account Director: Kate Owens

Account Supervisor: Carly Wallace

Account Executive: Adriana Mariella

Account Executive: Keegan Fiertl

Production Company: Derby 
Executive Producer: Mary Crosse
Director: Kyle Sauer
Producer: Rebecca Niles
Director of Photography: Tucker Bliss
Production Coordinator: Michelle Trilling
Editor: Rhys Stover

Postproduction: Suite 6teen
Post Producer: Kevin Reuning
Animation and Special Effects: Rodrigo Pires

Audio Post: Sound Lounge
Sound Mixer: Justin Kooy and Seth Phillips
 

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