Stay Comfy, Even When You're Not, With Cotton Inc.'s Holiday Line of Clothes

The holidays are bound to lead to some awkward moments, like perhaps when Mom has a bit too much to drink. But if you're wearing comfortable clothing, they might just be a little more bearable. A new campaign from trade group Cotton Incorporated and DDB New York offers suggestions on how to dress to get through your family time this Christmas season. A cotton shirt will make it easier to sit at the kids' table, says the centerpiece ad, even if you're aged well out of the group. Cotton socks might take the edge off your grandma trying to play footsie with you (mistaking you for her boyfriend). There's a cotton jumpsuit for when your least self-aware relative gives a gift of the massager you gave to him or her the year prior. (Benicio del Toro might also have some pointers on how to handle that one.) There's even a cotton hoodie, for when whoever is cooking ruins dinner and you have to venture out in the cold for Chinese takeout. A website, meanwhile, will offer the fashions to anyone who wishes to buy them, part of the aptly titled "Comfortable Collection for Uncomfortable Holiday Moments." Overall, it's a goofy idea, but endearing enough. While the claim that your duds will provide much material support during the annual horror-show may rate as a little thin, it's hard to argue against the basic premise. And whatever comes, you'll be less miserable if you're not clad head to toe in scratchy wool. CREDITS Client: Cotton Incorporated Agency: DDB NY Chief Creative Officer - Icaro Doria Creative Director - Cassandra Anderson Associate Creative Director - Marilyn Kam Associate Creative Director - Avinash Balinga Art Director - Hedvig Kushner Designer - Benny Ventura Head of Production - Ed Zazzera Executive Producer - Teri Altman Integrated Producer - Kelly Treadway Business Affairs Manager - Kelly McCann Account Director - Deborah Broda Management Supervisor - Lauren Solomon Brand Planning Director – Jennifer Fox Social and Content Strategist – Amanda Moreno Production Company - Community Films Marius Crowne - Director Lizzie Schwartz - Executive Producer Chris Spanos - Head of Production Chris Marsh - Producer Jacq Donegan - Production Manager Alexander Hankoff - Director of Photography Ciera Wells - Costume Designer Jesika Farkas - Production Designer Katie Wedlund – Hair/Makeup Nick Wiesner - Assistant Camera Editorial - Cosmo Street Dave Otte - Editor Maura Woodward – Executive Producer Anne Lai – Producer Viet-An Nguyen – Producer Color & Finishing- Switch Diana Dayrit- Executive Producer Cara Flynn- Producer Jon Magel - Andrew Rea - Flame Artists Sound & Mix – Mr. Bronx Dave Wolfe - Mix & Sound design

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Stay Comfy, Even When You're Not, With Cotton Inc.'s Holiday Line of Clothes

Soft duds for those hard seasonal problems

Gabriel Beltrone

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Gabriel Beltrone