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Sour Patch Kids really just want you to eat them. That's the amusing, if obvious, message driving World Gone Sour, a video game the brand launched for PlayStation and Xbox yesterday. (A PC version has been available since December.) Ad agency Mother in New York has been trickling out content since last year to buzz up the title it created with Capcom, development shop Playbrains, and production house Beefy Media. The latest: the promo trailer below, featuring the game's protagonist, a Sour Patch kid, arriving at the threshold to the promised land of the human stomach.
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