Show Your True Colors With Betabrand's Gay Jeans | Adweek Show Your True Colors With Betabrand's Gay Jeans | Adweek
Advertisement

Show Your True Colors With Betabrand's Gay Jeans Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans.

What's cool about these pants is that when they are broken in, they reveal "brightly colored, rainbow-hued yarns underneath."

While Betabrand's rainbow denim may not be the first in its class, it's certainly the most philanthopic. Ten percent of proceeds from the crowdfunded project will be donated to the San Francisco LGBT Center.

Ame Corwin, advanced materials researcher at Betabrand, says on the website: "We hope Gay Jeans will help end generations of exclusion and unfair treatment for atypical denim. All jeans deserve equal rights, regardless of color, creed and fiber content."

If you'd like to order a pair of Gay Jeans, go to the site and drop $88 for "Slim-Fit" or $78 for the "Stretch-Skinny."

Are you straight? Don't worry. You can wear them, too. Gay Jeans won't make you gay anymore than "driving a Toyota will make you Japanese," the brand says in its FAQ. "If you put on a pair of Gay Jeans and begin experiencing gayness, chances are it's because you are gay."

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Betabrand, Fashion, Gay
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS