Seattle's Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder

Found guys named Duncan for coffee taste test

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Imitation is the sincerest form of fla—rather, great minds think alike. 

Seattle's Best Coffee's new spot features various dudes who happen to be named Duncan proclaiming their love for the Starbucks-owned brand. 

What's interesting here is that this video was published two whole days before Taco Bell's somewhat viral "Real Ronald" ads featuring guys named Ronald McDonald. 

According to the coffee company's behind-the-scenes website, "The ad, which appeared before a fast-food chain launched a similar campaign, is part of a national taste test that found people preferred the new House Blend from Seattle’s Best Coffee over a competitor’s original blend coffee."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in