Sean Astin Is Back (Again) as Rudy in ESPN's Excellent College Playoff Promo | Adweek Sean Astin Is Back (Again) as Rudy in ESPN's Excellent College Playoff Promo | Adweek
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Sean Astin Is Back (Again) as Rudy in ESPN's Excellent College Playoff Promo He also had a cameo in this year's Super Bowl

A college championship that's both national and rational has long been the dream of American football fans. In fact, Rudy dreamed up the solution 40 years ago, according to this fun bit of alternate history from ESPN.

Sean Astin reprises his 1993 role as Notre Dame's plucky 1970s walk-on Daniel "Rudy" Ruettiger in an ad created by Wieden + Kennedy New York to highlight ESPN's coverage of the College Football Playoff system debuting in the 2014-15 season. For now, the sports network is mostly focused on just helping casual fans make sense of how the whole thing will work. 

Oddly enough, this is the second time Astin has returned to playing Rudy in 2014. His cameo was definitely the highlight of CarMax's "Slow Clap" Super Bowl ad.

We asked Wieden + Kennedy New York if this second Rudy reprisal was just a coincidence, and a spokesperson sent along this statement:

"Our campaign is all about fans' excitement for the inaugural college football playoff season. Rudy is not only one of the biggest icons of college football, but he's also one of the sport's biggest fans. His passion for the game is representative of the passion of all college football fans," the statement said.

"So we thought he should usher in this new and exciting era. The fact that Sean Astin was recently in another spot this year was only brought to our attention after the idea was concepted."

The real question, of course, is which brand will talk him into reenacting a rousing Goonies monologue. Down here it's our time. It's our time down here.

CREDITS
Client: ESPN College Football
Agency: Wieden + Kennedy New York
Creative Directors: Brandon Henderson, Caleb Jensen
Copywriter: Will Binder
Art Director: Jared White
Head of Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Blakely McKnight

Production Company: M SS NG PIECES
Director: Ray Tintori
Director of Photography: Rob Leitzell
Executive Producers: Ari Kuschnir, Kate Oppenheim
Head of Production: Dave Saltzman
Producer: Corey Deckler

Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Editorial Assistant: Laurel Smoliar
Executive Producer: Producer: Sila Soyer
Managing Director: Damian Stevens

Finishing/Graphics: Arcade Edit
Online/Visual Effects, Flame Artist: Tristian Wake
Executive Producer: Sila Soyer

Colorist: Tom Poole, COMPANY 3
Producer: Dana Bloder

Audio: Heard City

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