Advertisement

Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad Brilliant topical PSA from South Africa

You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.

"Why is it so hard to see black and blue?" reads the headline.

Copy reads: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."

Agency: Ireland Davenport.

Click the image below to enlarge:

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS