A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

First, buy a popular account. Then starting linking

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If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points.

But why? Reddit karma is just an imaginary number with no real value. Or is it?

A common theory is that Reddit accounts are created and loaded—possibly by bots using algorithms to identify popular content—with lots of old posts. Then they are sold to companies looking to make viral revenue off Reddit accounts that seem legit due to their high karma and historic activity.

Now, a Redditor has spotted what appears to be this exact scenario in action.

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