Razorfish office salutes CCO in music video | Adweek Razorfish office salutes CCO in music video | Adweek
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Razorfish office salutes CCO in music video

Razorfish-music-video

It can get tricky when agencies go the hokey-music-video route. Witness Publicis London's lip dub last December, or Bold Ogilvy Athens's paean to David Ogilvy. But Neue Digitale/Razorfish isn't afraid to look a little goofy, recording a schmaltzy German rendition of the Jackson 5's "Never Can Say Goodbye" to mark the departure of chief creative officer Olaf Czechner. Agency staffers, calling themselves the ND/R Allstars, deliver a heartfelt (if off-kilter) tribute that's heavy into synchronized motions. If you can manage it, stick around for the outtakes. Via davaidavai.com.

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