Rabbis pay Rupert Murdoch to whine to him | Adweek
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Rabbis pay Rupert Murdoch to whine to him

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Four hundred rabbis took out a full-page ad in Thursday's Wall Street Journal to run an open letter to Rupert Murdoch. The letter (see the ad here, with the more readable text here) takes the News Corp. CEO to task for Fox News host Glenn Beck's attack on George Soros, who is a Holocaust survivor. The letter also brings up Fox News chief Roger Ailes's statements that those who criticize Beck are grumpy "left-wing rabbis." The irony is that the rabbis paid Murdoch's Journal some $232,000 to run the complaint, while at the same time drawing more publicity to another Murdoch media arm, Fox News. That dollar figure is based on the Journal's rate card (link goes to PDF); the rabbis probably got a discount. To recap, a Murdoch news arm creates a controversy, which leads to those offended paying another Murdoch news arm to publicly complain about it. My guess is Murdoch will ride out the controversy, content with Beck and Ailes stirring the pot while he cashes the checks of those who are aggrieved.

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