PSA Cleverly Ties Together the Tragic Consequences of Drunken Driving Everything is quite literally connected

When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted system) the relationship of cause and effect.

As an adult, the consequences of our real-life choices can have dire effects. This PSA from Quebec's SAAQ cleverly demonstrates the cause-and-effect relationship of drinking and driving, illustrated by an intensely precise mechanical pulley system. 

Take a look below at this brilliantly simple yet pragmatically tragic spot that literally shows how all the outcomes of drinking and driving are tied together.

Via Design Taxi.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Alcohol, Canada, PSAs

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS