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Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.
A new series of of reality-style videos from TBWA\Chiat\Day titled "Burn It to Earn It," features big names from football, basketball and baseball—the NFL's J.J. Watt, the NBA's Karl-Anthony Towns, and MLB's Bryce Harper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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