#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.” Each ad's fine print says "actual Google search on 09/03/13."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in