Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance | Adweek Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance | Adweek
Advertisement

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance Brand is sponsoring the Super Bowl's musical break, too

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars.

"You music artists, you're always giving football the best halftime shows," Deion Sanders announces to a faux Grammy crowd. "So tonight, football is paying music back." The result, from agency Scratch, is about as over-the-top and occasionally cringeworthy as you might expect, with performances from Terry Bradshaw, Shannon Sharpe, Mike Ditka and more.

Maybe we'll get lucky and this Sunday's halftime show, featuring Bruno Mars, will pack all of its anticipated insanity into a mere two-and-a-half minutes as well.

Pepsi is expected to air a single 30-second spot, created by ad agency Mekanism, during the Super Bowl broadcast.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement