Oldsters try to get refreshed with Pepsi, too


It's nice to see old people show up in advertising, which notoriously ignores them in favor of impressionable youth. As it starts to push its Refresh Project abroad, Pepsi has cast a bunch of senior (or almost senior) citizens in the Web spot below, called "Join the Refresh." Alas, it might be nice if a commercial featuring those long in the tooth did more than just play to stereotypes. French shop CLM BBDO takes the easy route and goes for cheap laughs with a "We Are the World" reprise based on how old people can't see, bore the shit out of us with their travel photos and spend their days knitting scarves and feeding pigeons. I'm surprised there was no mention of incontinence. Via Best Ads on TV.

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Topics: Bbdo, Europe, Pepsi, Soda

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