Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

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Sweat. It's the reason men have never quite reached their full potential … until now, Old Spice's latest campaign proclaims. 

Its new line of body wash and antiperspirant comes with a new spokesman, who can't be called the brightest, but at least he seems aware of that. Created by Wieden + Kennedy in Portland, Ore., two new ads offer a fresh, self-deprecating twist on the absurd bravado that has defined Old Spice's advertising since Isaiah Mustafa first rode in on his white horse almost six years ago.

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