Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went

Visual character with room for change

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help compose a new logo and visual cues. 

"Rather than conduct a brand refresh behind closed doors, we just thought maybe there's a better or different way to do this," Mozilla creative director Tim Murray said in August. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in