Michael Phelps lights up some Subway buzz

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There's plenty of dopey drug-related wordplay on the Web today surrounding Michael Phelps' debut as a Subway pitchman. I'd rather not add to that and bring anybody down. Sure, I could ask what the creatives at ad shop MMB were smoking when they decided to pair swimmer and power-eater Phelps with slimmer everyman Jared Fogle. I could note that the split-screen opening and choice of Sly and the Family Stone on the soundtrack are overtly wink-wink trippy — but, hey, it's Subway's prerogative to roll its own commercial as it sees fit. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in