Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)

Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four new ads by Wieden + Kennedy on a YouTube channel called NewOldSpiceGuyFabio. He's borderline unintelligible, although that seems to be the bulk of the joke. He almost ends up looking like Will Ferrell playing Fabio more than Fabio playing Fabio. Check out one of the new spots below, with three more after the jump. Oh, he's also on Twitter.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS