Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too.
Following a teaser earlier in the week that suggested customers would soon have a new way to pay at McDonald's, the chain has now unveiled the full spot from Leo Burnett—explaining the mystery currency.
Check it out below.
With this spin on the "I'm lovin' it" idea, McDonald's is putting its money where its mouth is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in