Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's an inspired (if morbid) bit of viral movie marketing: Marvel has created a site called TheBentBullet.com that chronicles supervillain Magneto's role in assassinating President John F. Kennedy.
Flipping the "magic bullet" conspiracy theory on its head, the site reflects an alternative history in which mutant mastermind Erik Lehnsherr used his powers over metal to shift the bullets fired by Lee Harvey Oswald on Nov. 22, 1963, ensuring they hit their target. "According to the Warren Commission," a fictional article on the site recounts, "there was no second gunman on the grassy knoll that day, as some conspiracy theorists believe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in